New Balance: Timeless classics with a modern twist  

New Balance has established itself as one of the most iconic brands in the sneaker world , captivating fans worldwide with a winning blend of heritage, comfort, and style. Founded in Boston in 1906, the brand stands for high-quality craftsmanship and innovative technologies that appeal to both sneaker lovers and athletes. Especially in recent years, New Balance has generated a real buzz with its retro-inspired models like the New Balance 550 , New Balance 990 , and New Balance 2002R .  

Why New Balance is so popular  

  1. Comfort and quality – Thanks to technologies such as Fresh Foam and EnCap, New Balance offers unparalleled comfort and excellent cushioning , ideal for everyday use .  

  1. Retro vibes with a modern look – The classic silhouettes combine vintage designs with modern color palettes that perfectly match streetwear trends.  

  1. Made in USA/UK collections – Another point that sets New Balance apart from other brands is the manufacture of some models in the USA and UK, which stands for the highest quality and sustainable production.  

  1. Popularity in the streetwear scene – collaborations with brands such as Aimé Leon Dore and JJJJound have brought New Balance into the upper league of streetwear.  

FS/SS 2025 – What awaits us  

The new SS2025 season brings exciting updates in terms of materials, colorways, and technologies. The focus is on minimalist designs paired with innovative materials that offer both comfort and style. Color palettes in neutral tones such as beige, off-white, and soft pastels dominate the collection and are perfectly paired with urban streetwear.  

Top models in focus  

  • New Balance 990 – A true classic, known for its timeless look and incredible comfort . Perfect for urban streetwear and sporty looks.  

  • New Balance 2002R – The perfect combination of vintage running style and modern technology.  

  • New Balance 550 – Originally a basketball sneaker from the 80s, it is now a must-have in the streetwear world .  

  • New Balance 1906 – A highlight of the FS/SS 2025 season, which impresses with a modern running silhouette and innovative cushioning technologies.  

  • New Balance U740 – A homage to retro running style with a futuristic touch, it's a real eye-catcher.  

Whether you're looking for a comfortable sneaker for everyday wear or want to make a stylish statement, New Balance offers a wide selection for every taste.  

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